Project Title
DeLorean Rebranding | Reviving Legacy, Igniting Innovation
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Information
Description: This project involves a comprehensive rebranding of the DeLorean Motor Company, aiming to honor its iconic legacy while positioning the brand as a leader in innovation and excellence. The rebranding process includes creating a new visual identity that resonates with DeLorean’s pioneering spirit and commitment to transformative change in the automotive industry.
Project Objective: The core objective is to develop a cohesive and impactful visual identity that encapsulates DeLorean’s values and mission. The design objectives focus on refining the logo, establishing brand standards, and creating marketing materials that effectively communicate the brand's vision and innovation. This involves a detailed strategy guide, development guide, standards guide, and a future expansions guide.
Categories
Brand Redesign, Brand Standards
Date
2024
MISSION STATEMENT
We innovate the future and revolutionize collaboration for visionaries and leaders to pioneer disruptive innovations, because creating transformative change across industries helps to enrich new solutions.
KEYWORDS
VISIONARIES
Imagining Tomorrow | Visionary represents our forward-looking approach. We are dedicated to anticipating future needs and driving progress with futuristic designs and technologies. This aligns with our mission to revolutionize collaboration that paves the way for transformative advancements.
PIONEERS
Leading the Way | Pioneering encapsulates our spirit of leadership and our ambition to explore uncharted territories. Our company’s history with the DMC-12, a symbol of innovation, highlights our ongoing dedication to introducing revolutionary products and ideas that redefine markets.
INNOVATORS
Embracing Change | Visionary represents our forward-looking approach. We are dedicated to anticipating future needs and driving progress with futuristic designs and technologies. This aligns with our mission to revolutionize collaboration that paves the way for transformative advancements.
The New Logo
These final logo variations explore the themes of the flame and the letter “D.” We continued to hand sketches and further refined through computer compositions. We also explored colors like blue, orange, and yellow, and focused on font pairings to ensure the text complements the logo, creating a cohesive brand identity.
ENVISIONING THE FUTURE
This section explores DeLorean’s strategic approach to brand expansion through three pivotal roles: innovators, revolutionaries, and disruptors. Each group plays a distinct part in amplifying our brand’s reach, enhancing our capabilities, and driving innovation. By understanding these roles, DeLorean aims to dive into the market and create an impactful presence.
Learn More
ENVISIONING THE FUTURE
This section explores DeLorean’s strategic approach to brand expansion through three pivotal roles: innovators, revolutionaries, and disruptors. Each group plays a distinct part in amplifying our brand’s reach, enhancing our capabilities, and driving innovation. By understanding these roles, DeLorean aims to dive into the market and create an impactful presence.
Learn More
PRODUCT | D-PR-5
CITY FARMING INITIATIVE
The DeLorean City Farming Initiative will be an innovative way of adapting farming methods to our new industrial city lifestyle.
DESCRIPTION
The DeLorean City Farming Initiative will provide a new way of vertical farming that will produce a substantial amount of locally grown produce, helping support a growing population.
MISSION-FOCUS
The DeLorean City Farming Initiative reinforces our mission of innovating the future and revolutionizing collaboration for visionaries and leaders to pioneer disruptive innovations, creating transformative change across industries by pioneering a disruptive change to traditional farming that changes the way we harvest and grow our food.
Educational Opportunities | D-ED2
INNOVATOR INTERNSHIPS
The DeLorean Internship provides the next generation of innovators to collaborate with industry leaders.
DESCRIPTION
The DeLorean Internship Program will provide a space for new innovators to collaborate with industry leaders to learn how to work together to discover new solutions. This will allow each intern to experience the day-to-day operations firsthand.
MISSION-FOCUS
The Delorean internship program reinforces our mission of innovating the future and revolutionizing collaboration for visionaries and leaders to pioneer disruptive innovations, creating transformative change across industries by providing a platform for new graduates to experience collaborative work firsthand.
ENVIRONMENTS| D-EN2
MOBILE DISCOVERY LAB
This will be a traveling lab that will be going to schools, companies, and universities showcasing our products and providing ways they can benefit from using our products.
DESCRIPTION
The Mobile Discovery Lab is a fleet of state-of-the-art vehicles equipped with our products and innovations. Each fleet will offer a hands-on experience with our products, demonstrating their capabilities and applications in real-world settings.
MISSION-FOCUS
The Delorean Mobile Discovery Lab reinforces our mission of innovating the future and revolutionizing collaboration for visionaries and leaders to pioneer disruptive innovations, creating transformative change across industries by going to the source and providing a tangible experience that reaches innovators where they are, making technology accessible to everyone.
VISUAL SYSTEMS
Dive into the comprehensive visual guidebooks that showcase the rebranding journey of the DeLorean Motor Company. Each guidebook provides an in-depth look at the creative process, design evolution, and strategic expansion of the brand. Discover the vision behind the transformation and see how the iconic DeLorean is reimagined for a new era.
VISUAL STRATEGY GUIDE
VISUAL DEVELOPMENT GUIDE
VISUAL DEVELOPMENT GUIDE
VISUAL EXTENSIONS GUIDE